In my experience, even the issuer doesn’t know. I speak to about 20 people per week who want to do ICOs, and of those, maybe a quarter actually thoroughly understand the business they are in, the potential, and why their token economics will (or won’t) work. They really are honest when they tell me “the price will go up because there’s limited supply.” Then when I ask why they aren’t trading in baseball cards, they laugh and have to actually think about that statement. Honestly, most of the sellers I talk to are more deluded than the buyers.